Top 5 SEO Copywriting Mistakes That Will Cost You Money
Aug/090
Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the web we use search engines. To make sure the search engines find our content we optimize it. Search Engine Optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines.
Chute historique des ventes de Microsoft
Jul/090
Le leader mondial des logiciels, Microsoft, a fait état d’une baisse de son chiffre d’affaires
annuel pour la première foi
s de son histoire. Le groupe est pénalisé par la contraction du marché des PC.
Microsoft a publié jeudi les résultats de son exercice 2008-2009 qui se clôturait fin juin. Le fabricant de logiciel informatique américain a fait état d’un bénéfice net en chute de 18%, à 14,57 milliards de dollars, contre 17,7 milliards l’an passé. Dans un contexte économique toujours aussi difficile, notamment du fait de la chute de la demande en PC, l’entreprise basée à Richmond,
Sarkozy une nouvelle fois victime de “Google Bombing”
Jul/090
Le président de la République Française est victime depuis quelques jours de “Google Bombing”, cette technique utilisée pour augmenter le référencement d’un site à partir d’une phrase précise, en l’occurrence plutôt malveillante.
Depuis quelques jours les internautes utilisant le moteur de recherche Google.fr ont pu constater qu’en tapant l’expression familière “Trou du cul du web” (voir capture d’écran), le premier résultat qui apparaît est un lien vers le site du président de la République Nicolas Sarkozy. Plutôt embarrassant.
Firefox 3.7 : publication d’une première ébauche d’interface utilisateur
Jul/090
Alors que la version 3.5 de Firefox est tout juste sortie, la fondation commence à plancher sur l’édition suivante de son navigateur. Pour aider financièrement ses contributeurs, elle lance une campagne de donation.
La version 3.5 de Firefox à peine sortie, la fondation Mozilla a déjà donné le coup d’envoi de la réflexion autour des évolutions futures de son navigateur. Firefox 3.7 est en ligne de mire, avec notamment un premier focus sur l’ergonomie. Afin de faire réagir la communauté, une première ébauche de copie d’écran a même déjà été publiée (voir ci-dessus).
Is Your Website Safe For Browsing ?
Jun/090
Google have an interesting webmaster tool safe browsing you can use it to check from time to time if your website or server is victim of malicious software or exploits. Sometimes your server might be attacked and the owner is not aware about it,…
CitrusDB, PHP-based Customer Care And Billing Solution
Jun/091,147
If you are looking for an easy to use solution including CRM, customer care, and billing; you should definitely try out CitrusDB. CitrusDB is a Web based customer care and billing solution that uses PHP and a database backend to keep track of customer information, operational CRM, services, products, billing invoices and credit cards, and support information. I find it very suitable for small and medium companies.
NoFollow To Cause Revolt: Wasted PageRank via Sculpting & JavaScript Links Require NoFollow
Jun/090
Last night at SMX Advanced Matt Cutts of Google reportedly dropped a bombshell on the SEO community when he said that using the nofollow to PageRank sculpt might not work like you (SEOs) thought. Danny Sullivan explained it well:
If you have $10 in authority to spend on those ten links, and you block 5 of them, the other 5 aren’t going to get $2 each. They’re still getting $1. It’s just that the other $5 you thought you were saving is now going to waste.
ASUS inexplicably releases a Disney netbook
Jun/093
Huh. That’s weird. Well, ASUS and Disney teamed up on a netbook, called the Netpal, designed to “make computing fun.” I thought a regular laptop with parental controls could do the same thing, but apparently you need an 8.9-inch display, Wi-Fi, and a locked down version of XP to really have fun.
The Netpal is selling at Toys ‘r’ Us and Amazon for $349. Would you buy a full-bore netbook for your kids?
It’s not what your site can do. It’s what you can do for your site.
Jun/090
People easily spend huge money on Pay-Per-Click advertising but most web visitors tend to hit non-sponsored search results links rather than sponsored listings. The best you can do for your site is to help it grab higher rankings. It will work hard for you day and night but first you have to do some work to make it search engine friendly. So, what you can do for your site?
Some facts about the PHPList vulnerability and the phpbb.com hack
Jun/0923
A few days ago phpbb.com was hacked through a super-globals-overwrite vulnerability in PHPList that was used by an attacker for a local file inclusion exploit. Details about the whole attack, written down by someone who claims to be the attacker, can be read here. From the explanation it seems that the PHP installation on phpbb.com was more or less a default one that was not hardened against attacks at all, but I will get into this later.