Top 5 SEO Copywriting Mistakes That Will Cost You Money
Aug/090
Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the web we use search engines. To make sure the search engines find our content we optimize it. Search Engine Optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines.
It’s not what your site can do. It’s what you can do for your site.
Jun/090
People easily spend huge money on Pay-Per-Click advertising but most web visitors tend to hit non-sponsored search results links rather than sponsored listings. The best you can do for your site is to help it grab higher rankings. It will work hard for you day and night but first you have to do some work to make it search engine friendly. So, what you can do for your site?
Is Google Profiling SEOs Unfairly?
Jun/090
In a recent Q&A with Matt Cutts, several SEOs on a sort of ‘watch list’ questioned how what they did was any different then what Google itself has been known to do from time to time.
Watch list, you say? Apparently so. Google has been stereotyping SEOs as having less than stellar intent when it comes to acquirring links, and points the finger at anyone who gets links and doesn’t no-follow them – even if they were obtained through similar actions to what Google has done!